Case Studies – Big Village

Building Awareness of a Manufacturing Equipment Brand

Bridget Tirella — Fri, 21 Jul 2023 16:41:14 +0000

Big Village’s client makes a specialized type of manufacturing equipment. Founded ten years ago, they were still operating with a start-up mindset in many ways, despite significant growth. Making decisions based on their founder’s intuition had served them well, but the time had come to make more decisions based on data. Additionally, further growth was hampered by low brand awareness.

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Unlocking Emotional Connections with Gen Z & Millennial Content Creators

Bridget Tirella — Tue, 18 Jul 2023 16:44:49 +0000

Our client, a company specializing in creative and business software, sought to cultivate a vibrant community comprising their five core customer segments. Their aim was to gain valuable insights into their customers’ motivations, perceptions, pleasures, pain points, and brand experiences. With a particular focus on the Gen Z and Younger Millennial demographics, they aimed to understand their...

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Enhancing Trust and Safety through Community Feedback and IDIs

Bridget Tirella — Wed, 12 Jul 2023 17:46:12 +0000

Trust and safety are the two biggest initiatives by most major social media companies today. Our client, a global social media company, came to us to help name and position these initiatives on their site in order to create clear and transparent information for its users. This was part of a larger initiative to set the nomenclature for the entire industry and develop its brand equity around trust...

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Using Personas & Customer Research to Drive Top & Bottom-Line Growth

Bridget Tirella — Fri, 09 Jun 2023 14:40:33 +0000

Big Village’s client, a Fortune 50 company, is the single largest global manufacturer of healthcare products and services. Their focus is to become much more customer-centric. This “outside in” focus has led to the development and activation of personas, to provide greater benefits to customers through increased alignment of offerings to needs. For the business, the intent is to drive greater top...

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Unlocking the Power of Premium: A Wireless Speaker Company’s Journey Into Headphones

Bridget Tirella — Tue, 06 Jun 2023 18:22:20 +0000

Our client, a premium wireless speaker company, was looking to enter the high-end headphones market – a space where they did not yet have any equity and was dominated by a few major brands. How could they differentiate themselves? Make a splash? Earn a big slice of the pie right out of the gates? The Big Village Digital Hives Online Communities team created a 2-day Hive filled with our client’s...

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Staying on Top of Wealth Management Trends with Monthly Monitors

Bridget Tirella — Fri, 19 May 2023 19:04:34 +0000

Big Village monitors developments in the wealth management industry for leading global wealth management organizations. Each client is interested in tracking competitor developments, HNW/UHNW/Mass Affluent investors & behaviors, market trends, products (i.e., ESG, direct indexing, fractional shares, crypto, etc.), advisor insights, and external forces – such as inflation and recession...

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Understanding Global Investor Sentiment with CARAVAN

Bridget Tirella — Fri, 19 May 2023 18:37:02 +0000

A leader in asset management needed to understand individual investor sentiment to help their clients make informed decisions. The overall objective of our client was to understand, on a country level, how investors perceive the financial market, the economy, and the impact on their investment goals for the coming year. Our team conducted an online CARAVAN study among individual investors in 19...

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Using Emotional Drivers & Personas to Stimulate Acquisition, Retention and Share of Wallet

Bridget Tirella — Thu, 04 May 2023 17:23:55 +0000

Our client, one of the largest communication technology companies in the world, wanted to more deeply understand the Android user in order to 1) acquire more Android users from competitors and 2) get existing customers to upgrade/expand their mobile technology ecosystem. In particular, they wanted to understand how Gen Z, Millennials and older customers thought about phone brand loyalty and...

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SoundHound + CARAVAN: Uncovering Automotive Technology Preferences

Bridget Tirella — Wed, 03 May 2023 21:19:34 +0000

The latest product from SoundHound, the pioneering provider of voice AI technology, has taken the automotive industry by storm. Their newest release, SoundHound Chat AI for Automotive, is a revolutionary in-vehicle voice assistant that provides automakers and their customers with access to the most advanced and powerful AI capabilities available today. As a way to share key insights into the...

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Helping a Smartphone Manufacturer Unlock Insights with Segmentation

Bridget Tirella — Mon, 24 Apr 2023 20:10:17 +0000

Big Village recently partnered with a leading smartphone manufacturer to help them gain a deeper understanding of their customer base by creating an online survey that covered their entire portfolio. Prior segmentation efforts were limiting and did not include an understanding of the personas, hindering the company’s ability to expand their footprint in the US. Through this collaboration they were...

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