Insights that drive new product development
All you need, just in time
Get deep, emotional learning
Our agile approach leverages qualitative research from short-term online communities and quantitative surveys to provide answers to all your essential what and why questions.
![](jpg/placeholder-img-15273.jpg)
Ensure all key questions are answered in time for decision making
When evaluating ideas, you don’t have to sacrifice depth or quality for cost or time. Fit-for-purpose design ensures all key questions are answered in time for decision making. By combining expert consulting with existing frameworks, enabled by a flexible toolkit, Big Village custom solutions are custom designed to meet your unique needs.
![](jpg/placeholder-img-25273.jpg)
Increase your chance of success
From simple idea screens, to agile conjoint, to optimal price analyses, Big Village has the tools you need to increase your chance of success.
![](jpg/placeholder-img-35273.jpg)
Activate your audience
Go beyond purchase intent
Quantifying purchase interest and other KPIs are necessary to steer new product development. Big Village takes these KPIs beyond the scorecard to create a target audience for your new product.
The Big Village Audience targeting solution leverages new product research data to create audiences for marketing activation. Typical new product audience targeting involves a lot of judgment calls and hops between data sets, which impacts the effectiveness of the target. The Big Village solution validates the digital signals to target known behaviors, attitudes, and/or intentions, such as the likelihood to purchase a new product. Increase the chances of a successful product launch with a ready-made audience of customers likely to buy your new product.
The Big Village Difference
We meet you where you are
We combine tech-enabled solutions with expertise to provide reliable guidance and recommendations — all designed to help you successfully launch your new product.
Contact Insights
"*" indicates required fields