We Made an Icon of Going Out an Icon of Staying In

When Covid-19 hit, both the brand and the lively hood of nightlife was under threat.  “Save the Night” was a digital platform, built from scratch, which invited people to book Jägermeister influencers or “Meisters,” some of the world’s finest artists, bartenders, DJ’s, photographers and musicians to perform at their online parties.

Jägermeister paid for the performances, creating a vital revenue stream for artists when they needed it most, livening up lockdowns and reuniting the nightlife community.