CHICK-FIL-A
Exceeding CTR, Lowering CPC
Chick-Fil-A asked Big Village to increase their click-through-rate while keeping cost-per-click at less than $3.
We used a combination of our data, Chick-Fil-A’s data, and our own automated paid search platform to build non-branded AdWords campaigns unique to each store location.
We customized campaigns based on population and individual store hours, prioritizing high-bid adjustments for mobile, since mobile audience generally search for local services.
We used a combination of our data, Chick-Fil-A’s data, and our own automated paid search platform to build non-branded AdWords campaigns unique to each store location.
We customized campaigns based on population and individual store hours, prioritizing high-bid adjustments for mobile, since mobile audience generally search for local services.
We surpassed our CTR goal by 300%.
