EyeBuyDirect: Reframing Eyewear
We used Big Village Insights data to reveal that millennials express their personality through fashion, and as a result, launched a campaign which increased sales for EyeBuyDirect.
Our data revealed that millennials express their personality through fashion.
Additionally, Millennials will buy multiple items of clothing, shoes and accessories, but only one pair of prescription glasses.
Based on EyeBuyDirect’s low price point, we created a highly-personalized campaign to influence Millennials to buy multiple pairs of eyeglasses. We created over 500 assets—from short films and paid social content to banner ads. We used conversion and attribution data to optimize distribution, delivering the right message to the right person in the right place and format.
The Impact
434%
increase in site traffic
118%
increase in ROAS
77%
increase in video completion rates
33%
increase in ROI