Creating a 300% increase in ticket revenue.
Big Village was tasked with increasing ticket sales for the NBA’s LA Clippers. We inspired a new generation of LA Clippers fans without alienating an already loyal fan base.
Our data revealed:
1. Millennials share two key beliefs: a) It’s important to be part of something bigger, and b) It takes commitment to achieve a goal.
2. The top LA neighborhoods for current and prospective LA Clipper fans
Our data revealed:
1. Millennials share two key beliefs: a) It’s important to be part of something bigger, and b) It takes commitment to achieve a goal.
2. The top LA neighborhoods for current and prospective LA Clipper fans
We created the ‘It Takes Everything,” campaign, rebranding the meaning of being an LA Clippers fan from supporting a team to being part of something bigger.
Using our location data, we segmented the market, focusing distribution efforts in hyper-local areas. We created content, distributing it across ticket-selling machines, as well as highly visual platforms like Snapchat and niche social communities like Quora. Finally, we used our data to determine which retail locations our audience shopped in and when. With this, we exposed them to the right content and message, in right place, at the right time.
The Impact
300%
increase in ticket revenue
90%
increase in game day ticket sales
180%
increase in overall ticket transactions